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Accelerate Your Impact as a Leader
Take out your business card, and cross out your title. It has nothing to do with your ability to lead. In this high-energy, high-impact session, Dan Coughlin gives the TEN LEADERSHIP ACTIONS necessary to influence key decision-makers at all levels. He debunks the traditional myths of leadership, and shows how every employee can impact the way other people think and drive better sustainable results through more effective teamwork. Customers don't care about which department was most successful. They only care about the value the departments deliver collectively to them. Leaders create more value for customers by effectively influencing divergent individuals to support a common cause. Dan explains how every leadership style can be effective, except for the dreaded chameleon who changes his or her style depending on who else is in the room. He gives powerful insights on how audience members can give candid feedback to fellow employees and still maintain a strong relationship.
Accelerate Business Innovation
Business innovation is about finding better ways to boost productivity, performance, and profitability. A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to your organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient. Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He shows how every employee can generate breakthrough ideas to increase efficiency, expedite execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People's Successes), audience members will walk away with ideas they can use immediately to generate powerful innovations. Dan explains how successful business innovators boldly walk away from a lot of good ideas so they can focus on a few great ideas. He explains the four phases of innovation and the importance of prototyping to save time and money. If you want your organization to propel itself beyond today's performance level, this is a must-attend session.
Accelerate Your Brand
Your brand is your reputation in the marketplace. Your brand is the perception of value that customers think they receive when they buy from your organization. It's not what you want to be; it's what customers believe you are right now. Dan Coughlin, who has worked with such world-class brands as Toyota, McDonald's, Marriott, Prudential, Coca-Cola, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires. He shows the critical and integrated relationship between purpose, business research, strategy, planning, execution, and marketing that ultimately determines the brand you have. He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with constant innovation can ruin a brand and destroy the sustainable, profitable growth of an organization.
Accelerate Sales
Sales are the cash flow engine in every organization. Every sale, whether it's an impulse buy or one that occurs over a long sales cycle, is a value-based sale. Selling is the process of convincing another person that your value is worth theirs. Does the prospective customer understand the full value of what he or she can receive from your product or service? Does this value connect in a meaningful way to his or her desired outcomes? Is the value received worth enough to him or her to pay you what you are asking for? Sales people impact not only short-term cash flow, but also long-term customer relationships and the equity in the business. In this presentation, Dan Coughlin guides sales people to leverage their strengths and passions, deliver dramatically differentiated value to their customers and prospects, and generate the sales they need to make this quarter a success. And he goes deeper into showing how great relationships create a steady flow of sustainable, profitable sales. This is not a rah-rah sales rally, but rather an intensely practical session for sales people in all industries.
Accelerate Through the Storm: Survive the Economic Hurricane Through an Obsession with Improving Business Basics
The past ten years have been filled with rhetoric about the new economy, reengineering, cutting-edge technologies, and a manic obsession with getting rid of anything related to the past. It's become enormously clear that surviving this economic storm and thriving in the future requires a return to the business basics of the past. In this practical, highly relevant session for business managers and executives, Dan Coughlin provides user-friendly processes that can be applied immediately and over the long term to deliver great management performances. Topics include:
- Take the hardest step in business: a step back to think through the alternatives.
- Strengthen your foundation first.
- Know why you do what you do.
- Manage talent, don't abandon it.
- Review past successes, preview future ones.
- Use more focus, less frenzy.
- Provide direction, not dictatorship.
- Prepare with precision.
For the past eleven years Dan Coughlin has emphasized the importance of business basics to management audiences at Toyota, McDonald's, Marriott, Abbott, Boeing, St. Louis Cardinals, Eli Lilly, Prudential Capital Group, Coca-Cola, YPO, Vistage, Shawnee Mission Medical Center, BMC Software, and more than 100 other organizations. Today more than ever Dan's message on business basics is critically important to the short-term and long term success of business managers and executives.
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Fenton, Missouri